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Jagdish N. Sheth

Relative contribution of perceived instrumentality and value importance components in determining attitudes
Relative contribution of perceived instrumentality and value importance components in determining attitudes
Jagdish N. Sheth
Howard's contributions to marketing
Howard's contributions to marketing
Jagdish N. Sheth
History of marketing thought : an update
History of marketing thought : an update
Jagdish N. Sheth
Measurement of priority schedules in the acquisition of durable appliances
Measurement of priority schedules in the acquisition of durable appliances
Jagdish N. Sheth
Strategies of advertising transferability in multinational marketing
Strategies of advertising transferability in multinational marketing
Jagdish N. Sheth
A field study of attitude structure and attitude-behavior relationship
A field study of attitude structure and attitude-behavior relationship
Jagdish N. Sheth